For local chiropractic practices

Why Chase New Patients When Your Old Ones Already Know You?

You’ve spent years building your practice. Some of your best opportunities may already be sitting in your patient records.

Have Coffee With Gary — 15 Minutes

No pressure. No long sales pitch. Just an opportunity worth exploring.

A familiar practice. A friendly message.You review the plan before outreach.Start with a conversation.

The opportunity in your own practice

You’ve Already Done the Hard Part.

You’ve spent years earning your patients’ trust.

But patients get busy. Their schedules change. Sometimes they simply lose touch.

Meanwhile, your front desk is busy handling today’s appointments. Who’s reconnecting with the patients you haven’t seen in months?

Your next appointment may already be in your patient list.

Let’s make the opportunity concrete

What Would 20 More Appointments Mean to Your Practice?

Let’s say you have 1,000 former patients who haven’t visited in a while. If just 2% decided to schedule an appointment, here’s what that would look like.

1,000

former patients

choose to schedule

additional appointments

An example, not a forecast or guarantee. These figures are not campaign results. Your list, contact permissions, patient interest, and open appointment times would all matter.

A clear first step

See What Reconnecting Could Look Like.

Start small. Talk through your practice. Look at a sample. Then decide if it’s worth taking the next step.

01 / TALK

Have coffee with Gary.

Spend 15 minutes talking about your practice, your former patients, and what your staff can handle. No patient list is needed for this meeting.

02 / SEE

Look at the patient’s side.

See an example of the message a patient could receive. Talk through how replies and appointment requests would reach your team.

03 / DECIDE

Choose a sensible next step.

If there’s a fit, review the scope, cost, staff roles, and privacy needs together before deciding whether to move forward.

Keep patient trust at the center

A Friendly Check-In.
A Thoughtful Plan.

These are people who know your practice. The message should feel like it comes from you.

The first coffee is about your practice—not anyone’s private health details.

Before any patient outreach:

Review which patients may be contacted and their contact permissions.
Agree on the message, timing, and how people can opt out.
Keep health details out of routine outreach messages.
Review data access, privacy needs, and any required agreements.
Make sure your staff knows how to handle replies.

Personal contact. Practical support.

Gary Opens the Conversation.
Bobby Handles the Technology.

Gary Swain · Swain Marketing

YOUR PERSONAL POINT OF CONTACT

Gary handles the personal sales conversation. He’ll listen, walk through the opportunity, and help you decide whether a next step makes sense for your practice.

Bobby Christy · TW3 Marketing

THE TECHNOLOGY SIDE

Bobby handles the technology planning. If you move forward, he’ll work through the setup, message flow, and how the process would fit with your team.

A few fair questions

Before We Have Coffee.

Do I need to share my patient list?

No patient list is needed for the first conversation. If you choose to explore a campaign, data access, contact permissions, and privacy needs must be reviewed before any list is shared or used.

Will this add work for my front desk?

Your staff may need to answer replies and handle appointment requests. We’ll talk through that work and who would handle it before you decide.

How much does it cost?

The coffee is a chance to see if there’s a fit. Campaign pricing and scope would be shared before you agree to move forward.

Can you guarantee appointments?

No. Patients choose whether to reply or book. We can explore the opportunity with you, but we won’t promise a set number of appointments.

What should I bring to the conversation?

Just your questions. A rough idea of how many former patients you have may help, but please don’t bring patient names, records, or private health details.

Your next step

Let’s Talk About Your Practice.

You’ve already earned their trust. Let’s explore a thoughtful way to reconnect with the patients who know you.